There’s a certain intangible something extra when it comes to Carol Kaye and her New York City-based Kayos Productions, Inc. that you can’t exactly put your finger on. It’s hard to believe, but it has been over two decades that Kayos Productions has had its heartbeat attuned to the pulse and frenetic motion of rock’n’roll itself. There’s a believability at work here that is as organic and natural as the putting together of words and music.
Numerous generations of artists have come to Kayos because they know it’s a company that is dedicated to effectively communicating the essence at the heart of their art. Sure, Kayos has performed admirably in almost every kind of genre, be it Classic Rock, Latin, Folk, Funk, Blues, Country, Jazz, Americana, Indie Rock or even Classical but that’s not the main point (although there certainly is something to be said about diversity). Ultimately, there has got to be something special going on here when music makers as diametrically opposed as KISS, Aerosmith, Ted Nugent, legendary engineers Geoff Emerick and Jack Douglas, Def Leppard, Queen, AC/DC, Alice Cooper, Deep Purple,
The Ramones, Blondie, Joan Jett & The Blackhearts, Donovan, Dio, Whitesnake, Tommy James, ZZ Top, Ritchie Blackmore,
Peter Frampton, Cat Stevens, Justin Hayward of The Moody Blues, the duo of Bobby Whitlock (of Derek & The Dominos and Delaney & Bonnie) with CoCo Carmel, Procol Harum, Songwriter Hall of Famer Buzz Cason, Sugarcane Jane, Blackmore’s Night, The Yardbirds,
The Blues Magoos, Motley Crue, Twisted Sister, Iggy Pop, Steve Vai (and his Favored Nations label) and dozens of others all, at one time or another, pre-Kayos or during its reign right up to the present day, have benefitted from the studious professionalism of this Public Relations pioneer.
So that begs the question: Why?
It’s more than her charming demeanor, her engaging conversational tone, or her unerring way with the written word. It has more to do with her totally idiosyncratic, eccentric, eclectic, wildly creative brand of infectious enthusiasm be it for an album, tour, DVD, book, movie, musical or event. If you can get this woman excited, and many have tried, she then can deliver print, radio, television and the like.
More than just the names, Kayos has prided itself on its work with recording artists, indie bands and labels, authors, filmmakers, film studios, producers, engineers, painters, prophets, poets, and problem-children (of no determinable age). In addition to consistently working with rock royalty, Kayos also loves to work with emerging artists. Decades of breaking, branding, and guiding generations of new talent allows Kayos to give insightful knowledge as they help new acts navigate the wild world of the music business. Invested in every step, from coaching them through their first interviews to constructive advisory of social media content, Kayos prides itself as a source to help new artists flourish and prosper.
Beyond the spectrum of traditional album cycles, Kayos also handles press for theatrical music film / documentary releases, film festival premieres (i.e. Tribeca, NYC DOC Festival), and even art exhibits by renowned music artists.
You can consider Kayos the go-to company that has been able to sidestep the vagaries and whims of trends to ferret out the gold extract in each project. It’s been that way for years. Its rep is pristine; its bios and press releases voluminous; its reach snakes into the upper-strata of national print publications, radio syndicates, television news crews, online blogs and the homes of those discreet freelancers who matter. (As a music journalist since 1974, I can remember a time when she would call—even when I was on deadline—and my perpetual frown would instantly turn into a smile at the sound of her voice.)
Kaye is also passionate about giving back, and serves as a board member of the T.J. Martell Foundation (leukemia, cancer, AIDS).
“Skirting the obvious, flirting with alternatives, fueling the fire of what burns within, that’s our stock-in-trade,” says Kaye. Be it tour press, promotions, product tie-ins, event co-ordination, company branding, broadcasts, and/or just bringing to the dance seemingly disparate partners…it’s all in a day’s work at Kayos. The company couldn’t be more aptly named.