“After the last Deep Purple record, came seven years of blissful touring. Then the phone rang… 

NOW What ?!” 
(Ian Gillan) 


New York, NY (February 27, 2013)—NOW What ?! has been produced by Bob Ezrin, one of the most important producers of all time (Pink Floyd, Alice Cooper, Kiss and many others) 

NOW What ?! features 11 new songs. 

NOW What ?! was recorded with no musical rules… the band created a work that blends the classic 70s Deep Purple spirit with modern production and a progressive mindset. 

NOW What ?! has the excellence and elegance of Perfect Strangers and the wild freedom of Made in Japan. 

NOW What ?! will also be released as a limited edition CD with a bonus DVD featuring Deep ?urp!e discussing the new album and one bonus studio cover version. 

NOW What ?! will be released as double vinyl LP. 

NOW What ?! is also the name of the World Tour to be announced shortly. 

NOW What ?! will be released in the US and Canada on April 30. Worldwide release dates can be found at www.deeppurple-nowwhat.com which will be updated daily with news, lyrics, photos & more. 

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NOW What?!